Mamma Chia Establishes First-Annual National Chia Day on March 23

Celebrate the Magic of Chia With Instagram Giveaways and Online Special Offers From Mamma Chia; #NationalChiaDay

CARLSBAD, CA--(Marketwired - Mar 22, 2016) - The world's preeminent "Chia-Leader," Mamma Chia, is delighted to announce the designation of March 23 as National Chia Day. This day will recognize the tiny, yet powerful chia seed that has earned its reputation as being one of the most nutrient-rich foods on the planet. 

To celebrate the first annual National Chia Day on March 23, 2016, Mamma Chia will help followers "get their chia on" with Instagram giveaways (@MammaChia), 23-percent off discounts on all orders, as well as free shipping on orders over $23 placed on

"At Mamma Chia, we celebrate the Magic of Chia® every day and are delighted to see this nutritional powerhouse receive this recognition," said Janie Hoffman, Mamma Chia founder and chief executive officer, and author of Chia Vitality and The Chia Cookbook. "This little seed has restored my health and changed my life, as well as the lives of so many souls in the Mamma Chia community. We're so grateful for the gift of chia and are honored to help establish National Chia Day for the countless lovers of chia around the world." 

Mamma Chia was founded in 2009 and is celebrated as an innovator and pioneer in the natural food industry. As the creator of the first-to-market chia seed beverage, Mamma Chia has been recognized for numerous awards throughout the years. One of their newest products, Organic Chia & Greens Beverages, recently was honored with the prestigious NEXTY award for innovation and integrity, while their Chia Vitality Bars with only four grams of sugar received the 2016 Cleanest Packaged Food Award from Prevention Magazine. All Mamma Chia foods and beverages are USDA Organic Certified and Non-GMO. 

Chia seeds are the richest plant-based source of Omega-3s on the planet and offer a complete nutritional profile of balanced dietary fiber, protein, minerals and more.  

The many benefits of chia include:

  • 8x more Omega-3s than salmon 
  • 25 percent more fiber than flaxseed 
  • 30 percent more antioxidants than blueberries 
  • 2x more potassium than bananas 
  • 6x more calcium than milk 

Revered by the Maya and Aztecs for their amazing healing powers and natural energy, chia seeds have become a trusted staple for people around the world. Chia seeds are also neutral in flavor and can be added to virtually any recipe to boost its nutritional profile. 

About Mamma Chia 
Mamma Chia is a conscious and sustainable company with a mission to share the Magic of Chia® through delicious, nutrient-rich, organic foods and beverages powered by chia. Founded in 2009, Mamma Chia is a category innovator and maker of the first-to-market chia beverage, as well as the Chia Squeeze Vitality Snack, Chia Granola Clusters, Chia Vitality Bars, Clean Energy Beverages and Chia & Greens Beverages. 

Mamma Chia was created by founder and chief executive officer, Janie Hoffman, in the kitchen of her small rural farm outside of San Diego. Selected as a 2014 Breakout Brand by Beverage World and named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of Slow Money. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy, local food systems. 

Mamma Chia is available in mainstream grocery stores and natural food markets in the United States, Canada and other countries full of chia lovers. For more information, visit